WISMO means “Where is my order?” It is the most common post-purchase ticket on a live Shopify store. A customer paid, the packing slip is in a queue, the carrier scan is late, or the shipping notification never fired — so they email the store. If nobody is on shift, that email waits until the owner opens the inbox after close. Latch AI Ops does not promise to delete WISMO volume. The $997 install puts ops alerts in a channel you already check and a checkout-ready workflow on the store, so exceptions are not sitting in a tab you forgot to open. Clock starts when collaborator access is in, not at payment. 72 hours. One live store. The DIY playbook (shipping emails, status page, Flow alerts, one saved reply, native abandoned-checkout mail, no $500/mo stack) is at /wismo. If those emails already exist and the same order-status question still loops in inbox, Gorgias, or Shopify Inbox, that is /repetitive-support.