Playbook · Shopify Amazon Pay not showing

Amazon Pay button missing on cart or checkout — buyers never see Amazon Pay.

Written for a Shopify DTC owner whose Amazon Pay button is not showing on cart or checkout — Amazon Pay connected but inactive / incomplete merchant linking, theme or checkout placement removed, Markets country unsupported, app CSS hiding the Amazon Pay row, or you chased PayPal Express not showing, Shop Pay wallet not showing, Apple Pay, Google Pay, BNPL not showing, or payment customization not hiding instead. DIY-first: prove Amazon Pay → linking / placement → hide control → retest. Distinct from PayPal Express not showing, Shop Pay wallet not showing, Apple Pay not showing, Google Pay not showing, BNPL not showing, and payment customization not hiding. Soft-link Shop Pay / dynamic checkout buttons missing when every accelerated wallet row is gone, not Amazon Pay alone. No earnings claims, no invented case studies.

Nico at Latch AI Ops · Sep 10, 2026 · ~12 minute read

Buy the 72-hour install — $997PayPal ExpressPayment customizationMerchant FAQ

01

Amazon Pay missing — not PayPal Express, Shop Pay wallet, Apple Pay, Google Pay, BNPL, or payment customization.

Several “wallet / express / pay later” products can look like “Amazon Pay is gone.” They do not share a fix. This page is only when the Amazon Pay button should appear on the cart or checkout and does not. PayPal Express / PayPal checkout button missing on cart or product is shopify-paypal-express-not-showing. Shop Pay accelerated wallet / button missing on PDP or cart is shopify-shop-pay-wallet-not-showing. Apple Pay wallet-only missing is apple-pay-not-showing-shopify. Google Pay wallet-only missing is google-pay-not-showing-shopify. Third-party BNPL (Affirm / Klarna / Afterpay / etc.) missing at checkout is shopify-bnpl-not-showing. Payment Customization Function not hiding or reordering gateways is shopify-payment-customization-not-hiding.

Soft links when the bug is adjacent: every dynamic checkout / accelerated wallet row missing (Shop Pay + Apple Pay + Google Pay + PayPal + Amazon Pay) is shopify-shop-pay-button-missing. Amazon Pay available at checkout but failing after click, or general card declined after a method showed, is shopify-payments-card-declined. This playbook stays on Amazon Pay expected on cart or checkout → button missing → buyer only sees Add to cart / Checkout / other wallets.

02

Prove Amazon Pay provider, merchant linking, theme / checkout placement, and Markets eligibility.

Open Settings → Payments and confirm Amazon Pay is installed, connected, and Active (not Draft, Pending review, or Paused). Capture Amazon merchant account / Seller Central linking status and whether Amazon Pay is enabled for the Online Store channel on cart and checkout.

Reproduce on cart and checkout: theme cart sections with accelerated / Amazon Pay buttons enabled where the theme exposes them, supported Markets country / currency, no gift card–only or subscription-only lines if Amazon Pay excludes them for your account. Screenshot cart and checkout with and without the Amazon Pay button. Note whether Shop Pay / Apple Pay / Google Pay / PayPal show while Amazon Pay does not (or the reverse) — that split proves you are on the wrong playbook if you only expected another wallet.

Soft-check: if the missing tile is PayPal Express specifically, leave this page and use shopify-paypal-express-not-showing. If Shop Pay wallet specifically is missing, use shopify-shop-pay-wallet-not-showing. If Apple Pay alone is missing, use apple-pay-not-showing-shopify. If Google Pay alone is missing, use google-pay-not-showing-shopify. If Affirm / Klarna / Afterpay never mounts at checkout, use shopify-bnpl-not-showing. If a Function is hiding gateways, use shopify-payment-customization-not-hiding.

03

Repair activation, theme / checkout placement, and hides — then retest.

Finish Amazon Pay onboarding and any Amazon merchant account / Seller Central linking the provider requires. Enable Amazon Pay for Online Store cart and checkout where Settings → Payments exposes them. Align Markets country and presentment currency with countries Amazon Pay supports. Remove excluded product types for a control cart if gift cards or subscriptions block Amazon Pay.

In the theme editor, turn accelerated / Amazon Pay buttons back on for cart sections where available. Check for CSS or app overlays that hide Amazon Pay iframes or payment-method rows. Temporarily disable Payment Customization Functions and checkout apps that hide or reorder payment methods. If Amazon Pay returns with Functions off, the hide rule is the bug — fix the Function on shopify-payment-customization-not-hiding, then return here only if Amazon Pay still never mounts when unhidden. Reconnect Amazon Pay if Active status is stuck Pending.

Retest: eligible cart and checkout in a supported market → Amazon Pay button visible beside other wallets → test click path. Soft notes: PayPal Express missing belongs on shopify-paypal-express-not-showing. Shop Pay wallet belongs on shopify-shop-pay-wallet-not-showing. Apple Pay belongs on apple-pay-not-showing-shopify. Google Pay belongs on google-pay-not-showing-shopify. BNPL belongs on shopify-bnpl-not-showing.

04

You tested PayPal Express, Shop Pay wallet, Apple Pay, Google Pay, BNPL, or payment customization instead.

PayPal Express not showing is shopify-paypal-express-not-showing. Shop Pay wallet not showing is shopify-shop-pay-wallet-not-showing. Apple Pay not showing is apple-pay-not-showing-shopify. Google Pay not showing is google-pay-not-showing-shopify. BNPL not showing is shopify-bnpl-not-showing. Payment customization not hiding is shopify-payment-customization-not-hiding. All dynamic checkout buttons missing is shopify-shop-pay-button-missing.

The only honest test for this page: eligible cart and checkout in an Amazon Pay–supported market → Amazon Pay button appears on cart or checkout (or you prove why Amazon Pay refuses to mount). Anything else is a different product.

05

When to stay DIY vs pay $997.

Stay DIY if you can spend one afternoon on the list above: prove Active Amazon Pay vs Pending, finish merchant linking, restore theme / checkout Amazon Pay placement, control-test Payment Customization, retest one eligible cart and checkout through to a visible Amazon Pay button. That is the whole playbook. No agency required. Short answers also live on the merchant FAQ. Related pages: PayPal Express, Shop Pay wallet, Apple Pay, Google Pay, BNPL, payment customization.

Pay for help when the work is not the Amazon Pay button itself — it is connecting the stack you already have so checkout / Amazon Pay / payment-method exceptions land in a channel you already check, and the live store is one workflow instead of a spreadsheet plus a Slack bot you forgot. That is the Latch AI Ops install.

What $997 USD one-time buys: lead capture on the live store, ops alerts in a channel you already check, and a checkout-ready workflow. 72 hours after collaborator access, not after payment. One live Shopify store. Access plus a delivery thread. Store URL collected at checkout. Not a SaaS seat, not a theme rebuild retainer, not a conversion guarantee, not a brand or theme job.

Other shops’ public ranges, not testimonials: a checkout / ops install typically runs $500–$2,500. A full ops consulting block typically runs $2,000–$5,000. $997 is the cheap end of that work, sold as a 72-hour install of three systems — not as an earnings number or conversion-lift claim.

What it does not buy: more orders, recovered revenue, a forever Amazon Pay-approval guarantee, or a case study. Latch AI Ops has not published customer proof because there are no customers yet. You are buying the install.

Checkout is on Whop. Operator is Nico. United States offer. You can revoke collaborator access after handoff. We do not take owner passwords.